Essential Content Marketing Strategies For Small Businesses

Content marketing is a powerful tool for attracting customers. However, standing out in the crowded digital landscape can take time and effort.

A successful strategy involves creating content that helps customers move down the marketing funnel. 

Create a Newsletter

Small businesses often need more resources and potent digital marketing strategies to establish their brand identity. Using content marketing, they can attract and retain visitors by sharing valuable information.

Creating content that solves the buyer personas is crucial to success for any small business. Educational content, product comparisons, and customer success stories help prospects move closer to purchasing.

Create a Blog

Developing a content marketing blog strategy can be an excellent way for small businesses to communicate with their audience while providing valuable content. Blogs can share product announcements, industry news, views, how-to guides, and interviews.

Make sure that the material you publish is relevant to your company. Consider converting your information into new formats like videos, infographics, and podcasts.

Create a Video

Video is the king of content marketing, and it doesn’t look like it’s going anywhere anytime soon. Create videos that answer frequently asked questions, give a behind-the-scenes look at your business operations, and tell your brand’s story.

Use metrics to assess the effectiveness of your videos and make data-driven decisions about what type of video content to produce. You can also repurpose your videos into other types of content.

Create a Slideshare

Slideshare is a way to share content through presentations, infographics, and documents. The title and description you enter when uploading to Slideshare will be used in search engine results, so making them as appealing as possible is essential.

Repurposing blog posts and newsletter articles into presentations allows you to reach a new audience with the same content. Then, you can embed the presentation back into your website or blog for further exposure.

Create an Infographic

Consider turning it into an infographic if you already have content generating high engagement. This visual-based content is a great way to extend its reach, especially when backed by research and data.

Process infographics like step-by-step guides or how-to content are an ideal type of informational graphic. Just be sure to include short and punchy copy that builds off the message the visuals deliver.

Create a Podcast

When people are bombarded with content, they become selective about what they pay attention to. High-quality podcasts and videos can help you stand out and generate business.

Using buyer personas, create content that is relevant to your audience and will make them want to interact with you. Getting started with this process is relatively inexpensive. It also helps build brand loyalty and establish you as an industry leader.

Create a Slideshare Presentation with Audio

Slideshare presentations are a great way to generate leads by positioning your business as an expert in your industry. You can even add a form for people to sign up for your newsletter or start a free product trial.

Use a strong title and description to help others find your presentation. Also, include keywords to increase search visibility. Make sure your slides are clean and easy on the eyes. Grainy images and hard-to-read fonts will turn your audience off.