{"id":4863,"date":"2023-09-08T19:53:39","date_gmt":"2023-09-08T14:23:39","guid":{"rendered":"https:\/\/thedigitalskipper.com\/?p=4863"},"modified":"2023-09-08T19:53:40","modified_gmt":"2023-09-08T14:23:40","slug":"what-are-the-3-main-areas-of-seo","status":"publish","type":"post","link":"https:\/\/thedigitalskipper.com\/what-are-the-3-main-areas-of-seo\/","title":{"rendered":"What Are the 3 Main Areas Of SEO?"},"content":{"rendered":"\n

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Search Engine Optimization (SEO) is one of the most vital tools of digital marketing. It encompasses a wide range of strategies and techniques that can improve the visibility as well as the ranking of your website in the search engine results pages (SERPs). <\/p>\n\n\n\n

Although there are many search engines, the true authority on SEO is Google. SEO is similar to all search engines, but Google is by far the most comprehensive and popular search engine in the world.<\/p>\n\n\n\n

Before we get into the techniques of SEO, it\u2019s vital to understand how Google ranks web pages. For example, Google uses a fully automated system of bots (Googlebot) to crawl over your website to determine if it meets the guidelines Google sets for ALL websites. <\/p>\n\n\n\n

The SEO or search engine optimization OKC can be categorized broadly into 3 main areas. To know more about these areas and their elements, read on.<\/p>\n\n\n\n

3 Main Areas of SEO<\/strong><\/p>\n\n\n\n

Here are the 3 main areas of SEO:<\/p>\n\n\n\n

1.  On-Page SEO<\/p>\n\n\n\n

This is one of the most important areas of search engine optimization and it mainly optimizes the structure and content of the individual web pages. This is a step to make them more relevant to the specific search queries. Some of the key elements of on-page SEO<\/a> are:<\/p>\n\n\n\n

\u00b7 High-quality content<\/p>\n\n\n\n

\u00b7         Keyword optimization<\/p>\n\n\n\n

\u00b7         Meta tags<\/p>\n\n\n\n

\u00b7         URL structure<\/p>\n\n\n\n

\u00b7         Header tags<\/p>\n\n\n\n

\u00b7         Image optimization<\/p>\n\n\n\n

An expert researches and incorporates the relevant keywords strategically into the content or Meta tags to increase visibility. Also, creating valuable and informative content can help in providing relevant information to potential clients. This area also deals with optimizing the images with descriptive file names just to improve accessibility and search engine understanding.<\/p>\n\n\n\n

2.  Off-Page SEO<\/p>\n\n\n\n

This is another important area of search engine optimization and it refers to the activities that are mostly performed outside of your website. It can help in improving the online reputation and authority. The main focus of off-page SEO<\/a> is to build high-quality backlinks from reputable websites. Some of the main tactics of SEO include:<\/p>\n\n\n\n

\u00b7         Social media engagement<\/p>\n\n\n\n

\u00b7         Link building<\/p>\n\n\n\n

\u00b7         Guest blogging<\/p>\n\n\n\n

\u00b7         Influencer outreach<\/p>\n\n\n\n

\u00b7         Online PR<\/p>\n\n\n\n

This is one of the most effective strategies for SEO marketing in Oklahoma City<\/a>. With the help of this, you can earn backlinks which can help in better visibility and credibility. Also, it can help you in building a better relationship with bloggers, media outlets, and more.<\/p>\n\n\n\n

3.  Technical SEO<\/p>\n\n\n\n

This area of SEO focuses mainly on the technical aspects of your website that can impact the usability and visibility of search engines. The technical SEO ensures that the search engine crawlers can access, understand, and index your website\u2019s content. The key elements of technical SEO are:<\/p>\n\n\n\n

\u00b7         Mobile friendliness<\/p>\n\n\n\n

\u00b7         Site speed<\/p>\n\n\n\n

\u00b7         Crawling and indexing<\/p>\n\n\n\n

\u00b7         XML sitemaps<\/p>\n\n\n\n

\u00b7         Structure data markups<\/p>\n\n\n\n

Technical SEO is optimized by Oklahoma City SEO company to manage the way search engine crawlers can access and index all your content. By this, you can also optimize the loading speed of your website so that it can enhance the user experience and satisfy the algorithms of your search engine. <\/p>\n\n\n\n

Technical SEO is how we make websites more visible on search engines, by ensuring Google is crawling, indexing, and serving your results.<\/p>\n\n\n\n

How Does SEO Work?<\/h2>\n\n\n\n


Although there are many search engines, the true authority on SEO is Google. SEO is similar to all search engines, but Google is by far the most comprehensive and popular search engine in the world.<\/p>\n\n\n\n

Before we get into the techniques of SEO, it\u2019s vital to understand how Google ranks web pages. For example, Google uses a fully automated system of bots (Googlebot) to crawl over your website to determine if it meets the guidelines Google sets for ALL websites.<\/p>\n\n\n\n

There are 3 stages of Google search that will determine if your webpages are visible to your intended audience. These steps must be followed to rank on a keyword in Google.<\/p>\n\n\n\n

How Do I Ensure Google Crawls My Website?<\/h3>\n\n\n\n

The best way to know if Google is crawling your website is to test each URL inside Google Search Console (GSC). All web pages should be secure, meaning you should use the HTTPS when building your site. GSC will let you know if your page is crawlable and indexed through the URL Inspection Tool.<\/p>\n\n\n\n

Stage 2: Indexing<\/strong><\/h4>\n\n\n\n

Once your webpage is discovered by Google, it\u2019s placed into an index along with billions of other pages. Google uses an advanced algorithm to analyze the text, images, and videos to determine what your page is about and if it offers value to your intended audience.<\/p>\n\n\n\n

If you want your page to be properly indexed by Google<\/a>, your page needs to have the proper titles, content tags, and attributes, such as a relevant title, alt attributes in images, videos, and any other media you place on your site.<\/p>\n\n\n\n

Once a webpage is indexed, Google will determine if the page is a relevant to the intended search query of users. This leads to the final step, Serving search results.<\/p>\n\n\n\n

Are you interested in learning more about best practices for titles and tags, read the Google Best Practices For Title Links.<\/p>\n\n\n\n

How Do I Ensure Google Indexes My Website?<\/h3>\n\n\n\n

If you inspect a URL and it\u2019s crawled, but not indexed, GSC will show you why and how to fix it. Once you address the issue, you\u2019ll want to \u201cRequest Indexing<\/strong>\u201d to show Google you\u2019re ready for them to crawl your page again.<\/p>\n\n\n\n

Stage 3: Serving Search Results<\/h4>\n\n\n\n

As an SEO, I\u2019ve learned the best way to ensure your page is indexed and ranked inside Google is to match the search intent for the user. For example, if a user is searching for the best electronic lawnmower, Google won\u2019t rank my page high for electronic lawnmowers if I\u2019m writing about gas-powered lawnmowers.<\/p>\n\n\n\n

How Do I Ensure Google Serves Search Results for My Website?<\/h3>\n\n\n\n