Why WhatsApp Business is the best marketing tool for SMBsAs a small business owner, you know firsthand how challenging it can be to market your business and reach new customers. With limited resources and a crowded online landscape, it can be difficult to get your message heard and stand out from the competition. One of the main challenges for SMBs is finding cost-effective marketing strategies that deliver results. Traditional marketing methods, such as print advertising & television commercials, can be expensive & may not reach the desired audience. Another major challenge for SMBs is building & maintaining relationships with customers. In today’s digital world, customers expect personalized & timely communication, but it can be difficult for SMB owners to keep up with the demands of social media and other online channels.
WhatsApp Business is a messaging platform specifically designed for small and medium-sized businesses that can help address these challenges. It offers a range of features that can help SMB owners communicate with their customers, promote their products and services, & grow their businesses. WhatsApp has become a major marketing tool because it’s easy to use and it can help build and maintain customer relationships. WhatsApp users prefer messaging over phone calls because it is convenient and offers a quick and efficient way to connect with people and send/receive files. Plus, WhatsApp messaging includes a range of features that helps keep users connected and engaged. WhatsApp Business features include customer retention tools, automatic customer support & feedback tools, & more. To provide a more detailed view, let’s look at some of the critical benefits that WhatsApp Business offers SMBs.
11 awesome benefits of WhatsApp business for SMBs
Reach a global audience: WhatsApp has over 2 billion users worldwide, giving you the opportunity to reach a truly global audience.
You can create a customised business profile
With WhatsApp Business, you will be able to create a custom online profile and showcase your business to a host of online users. This allows you to create a more meaningful & personal connection with your customers and allows you to share useful business information like website, location & business hours.
Use WhatsApp Web to manage WhatsApp on the desktop
Even in today’s mobile-first age, desktops are the perfect way to manage your SMB. With WhatsApp Business Web, you can manage your WhatsApp conversations through your desktop seamlessly. You can also let one of your employees use the same account on mobile to not miss a single communication.
You can send quick replies & greetings
WhatsApp Business allows you to create customized Quick Replies & Greeting messages that can be sent instantly. Not only does it help you immediately respond to customer queries but it also allows you to add a personal touch to your conversations.
You can send product catalogues
Customers are slowly gravitating towards visual shopping experiences. A catalogue is an ideal way to share your product’s information with your target audience. With WhatsApp Business, you can create a personalized product catalogue with exciting pictures, prices & other details to nudge your customers into finishing a purchase.
You can segment contacts and groups
For your marketing strategy to succeed, your marketing communications should be targeted at the right audience. Therefore, customer grouping and segmentation play a major role in marketing. With WhatsApp, your team will be able to add labels & notes for customers and even specific conversations. This can help you market better.
Integrate with third-party software
In today’s digital world, businesses are looking to provide omnichannel experiences to their customers. WhatsApp Business supports third-party integrations to help you seamlessly connect with different CRMs, social media channels, & more. These integrations can help your SMB to better market to their customers and make it easier to automate and automate key tasks for your business.
Take advantage of WhatsApp Web’s Desktop notifications
To get the maximum benefit of using WhatsApp Business Web, you need to enable Desktop Notifications. Desktop notifications can be very handy if you are working on your computer and don’t want to constantly check your phone for new messages. This can help you stay up to date with your conversations even when you’re away from your phone. & ensure that you don’t miss any critical issues.
You can enable WhatsApp Payments for in-app purchases
Once you set up catalogues, you can also link your bank account to enable WhatsApp Payments. Once activated, you can take payments directly within the app & start collecting payments. This can help you save time & provide a hassle-free shopping experience for your customers.
You can track customer interactions
WhatsApp Business also includes tools for tracking customer interactions, which can help you understand how your customers are using your products or services and identify opportunities for improvement. For example, you can track the number of messages you receive from customers, the types of questions or issues they are raising, and the time it takes you to respond to their messages.
You can send bulk notifications instantly
By using WhatsApp Business’ broadcasting feature, you can send messages to a large group of users at the same time. This can help you quickly notify your customers about important business changes & product information. It is also handy for sending emergency alerts or announcements in case of emergencies or customer problems.
You can get instant feedback
Since WhatsApp helps your business communicate with your customers instantly, you can get product/service feedback & suggestions easily. This can help you maintain a positive & customer-centric approach to business and make it easier for you to resolve critical business issues.
You can use multiple languages
WhatsApp allows you to communicate with your customers in their native language. This can help you build a stronger relationship with your customers and encourage them to share your business with others. This is a great way to market locally, and you can even use this to generate repeat business.
Now that you’ve understood the advantages of marketing through WhatsApp Business, it is important to partner with a leading WhatsApp Business Solution Partner like Gallabox to ensure that you don’t hit any roadblocks.
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