What Are the 3 Main Areas Of SEO? |

Search Engine Optimization (SEO) is one of the most vital tools of digital marketing. It encompasses a wide range of strategies and techniques that can improve the visibility as well as the ranking of your website in the search engine results pages (SERPs).

Although there are many search engines, the true authority on SEO is Google. SEO is similar to all search engines, but Google is by far the most comprehensive and popular search engine in the world.

Before we get into the techniques of SEO, it’s vital to understand how Google ranks web pages. For example, Google uses a fully automated system of bots (Googlebot) to crawl over your website to determine if it meets the guidelines Google sets for ALL websites.

The SEO or search engine optimization OKC can be categorized broadly into 3 main areas. To know more about these areas and their elements, read on.

3 Main Areas of SEO

Here are the 3 main areas of SEO:

1. On-Page SEO

This is one of the most important areas of search engine optimization and it mainly optimizes the structure and content of the individual web pages. This is a step to make them more relevant to the specific search queries. Some of the key elements of on-page SEO are:

· High-quality content

· Keyword optimization

· Meta tags

· URL structure

· Header tags

· Image optimization

An expert researches and incorporates the relevant keywords strategically into the content or Meta tags to increase visibility. Also, creating valuable and informative content can help in providing relevant information to potential clients. This area also deals with optimizing the images with descriptive file names just to improve accessibility and search engine understanding.

2. Off-Page SEO

This is another important area of search engine optimization and it refers to the activities that are mostly performed outside of your website. It can help in improving the online reputation and authority. The main focus of off-page SEO is to build high-quality backlinks from reputable websites. Some of the main tactics of SEO include:

· Social media engagement

· Link building

· Guest blogging

· Influencer outreach

· Online PR

This is one of the most effective strategies for SEO marketing in Oklahoma City. With the help of this, you can earn backlinks which can help in better visibility and credibility. Also, it can help you in building a better relationship with bloggers, media outlets, and more.

3. Technical SEO

This area of SEO focuses mainly on the technical aspects of your website that can impact the usability and visibility of search engines. The technical SEO ensures that the search engine crawlers can access, understand, and index your website’s content. The key elements of technical SEO are:

· Mobile friendliness

· Site speed

· Crawling and indexing

· XML sitemaps

· Structure data markups

Technical SEO is optimized by Oklahoma City SEO company to manage the way search engine crawlers can access and index all your content. By this, you can also optimize the loading speed of your website so that it can enhance the user experience and satisfy the algorithms of your search engine.

Technical SEO is how we make websites more visible on search engines, by ensuring Google is crawling, indexing, and serving your results.

How Does SEO Work?

Although there are many search engines, the true authority on SEO is Google. SEO is similar to all search engines, but Google is by far the most comprehensive and popular search engine in the world.

There are 3 stages of Google search that will determine if your webpages are visible to your intended audience. These steps must be followed to rank on a keyword in Google.

How Do I Ensure Google Crawls My Website?

The best way to know if Google is crawling your website is to test each URL inside Google Search Console (GSC). All web pages should be secure, meaning you should use the HTTPS when building your site. GSC will let you know if your page is crawlable and indexed through the URL Inspection Tool.

Stage 2: Indexing

Once your webpage is discovered by Google, it’s placed into an index along with billions of other pages. Google uses an advanced algorithm to analyze the text, images, and videos to determine what your page is about and if it offers value to your intended audience.

If you want your page to be properly indexed by Google, your page needs to have the proper titles, content tags, and attributes, such as a relevant title, alt attributes in images, videos, and any other media you place on your site.

Once a webpage is indexed, Google will determine if the page is a relevant to the intended search query of users. This leads to the final step, Serving search results.

Are you interested in learning more about best practices for titles and tags, read the Google Best Practices For Title Links.

How Do I Ensure Google Indexes My Website?

If you inspect a URL and it’s crawled, but not indexed, GSC will show you why and how to fix it. Once you address the issue, you’ll want to “Request Indexing” to show Google you’re ready for them to crawl your page again.

Stage 3: Serving Search Results

As an SEO, I’ve learned the best way to ensure your page is indexed and ranked inside Google is to match the search intent for the user. For example, if a user is searching for the best electronic lawnmower, Google won’t rank my page high for electronic lawnmowers if I’m writing about gas-powered lawnmowers.

How Do I Ensure Google Serves Search Results for My Website?

You need to be sure that your content matches the 3 C’s of Search Intent.
Create a title that explains the content. Be brief and concise in your titles (less than 65 characters) and never use the same title for another page.
Use your meta description tag for each page to show Google what your content is about (less than 165 characters).

Implement Structured Data to earn Rich Snippets for your pages. Any page where you’re educating your audience (how-to or guide articles) should have structured data to optimize search results.

Conclusion

These are the three main areas of SEO and all these can play a crucial role in comprehensive SEO strategy. They can often work together to improve the visibility of your website attracting organic traffic and search engine rankings. You have to hire the best SEO agency in Oklahoma City to ensure that you are using the best tactics of search engine optimization to get quality leads. This can help you to get some amazing benefits for your company’s websites.

SEO makes it easier for search engines to find your page and improve your presence online. Understanding the 4 areas of SEO, including technical, local, on-page, and off-page, will help you create the perfect SEO strategy to optimize your website.

It’s easy to match search intent and make your pages relevant to search quarries, but it’s important to explain what relevance is.