SocialDice: An Ultimate Guide to Use Instagram Hashtags

Are you marketers still struggling to build your visibility on the Instagram platform? Want to make your online presence effective? Then you have jumped into the right place! Apart from the features like reels, stories, posts, videos, etc., certain factors improve the ranking of a particular account on the platform. No need to be confused? It is the hashtags that empower any content on the Instagram platform. Do you believe that? Rather than all other content, a one-word hashtag is changing the whole scenario. Yes, of course, it does! 

When you check the statistics, hashtags play a significant role in gaining the popularity of famous Instagram videos. Furthermore, if you plan to boost your Instagram profile, you need to buy instagram reels likes and upgrade your engagement seamlessly. This detailed guide is all about Instagram hashtags and how you can use them effectively. So, let’s dive deep into the concepts and involve ourselves in the Instagram world! Let’s begin! 

What are Instagram Hashtags?

The hashtag combines letters, numbers, emojis, etc., written after a symbol #. To captivate millions of eyes with your content, you have to embed hashtags in the right place. Hashtags are still one efficient way to drive traffic to your Instagram post. However, hashtags sometimes make or break your Instagram strategies. It would be best if you knew where and how to use them on the platform. When you use them in the wrong manner, then you are lowering your position on the platform. It would help if you had to brainstorm your mind to find out the perfect hashtag for your Instagram posts and videos. 

How Do Instagram Hashtags Work?

Hashtags make the content discoverable on the platform. Many audience searches using hashtags on the platform. The audience will type the keywords on the Instagram search tab, and then the algorithm will show the nearing results of videos and post the hashtags. So, for example, if you are a company that wants to position itself as the best in a particular niche, then you have to include the right mix of hashtags in every post of yours. Moreover, it is no use to post videos without hashtags. So try to focus on hashtag inclusion. 

Benefits of Using Instagram Hashtags

Brands must care about Instagram hashtags. Regardless, marketers must consider including hashtag development in their marketing strategy. Here are some of the excellent benefits of Instagram hashtags, 

1. Increases Exposure

As said earlier, the top reason for using hashtags is to have increased exposure. If you use the relevant hashtags, the audience will automatically find the required results, and you may top off the Instagram feeds too. Furthermore, by clicking on your one post, there are high chances many people may visit your profile. So there are high conversions to your profile too. Instead, you can try using SocialDice, which shall build your visibility flawlessly. 

2. Competitor Analysis

You can check on your competitors for the ideal use of hashtags. There is a high chance that the competitors may overlap the hashtags. To make your brand voice rise, you can get inspiration from the standard search of hashtags related to your niches. Similarly, make your hashtags brief. It may not attract your audience and make them feel challenged to read. Brands have to perform competitor analysis frequently to analyze their effectiveness towards the inclusion of the hashtag. 

4 Best Practices To Use Instagram Hashtags 

1. Optimal Number 

It is recommended to use 1 – 3 hashtags for the posts. If you enter hashtags as your first comment, then up to 30 are acceptable. However, too many hashtags in the caption can make it messy. So it is recommended to keep the hashtags on the first comment. It is possible to schedule the first comment along with the Instagram posts with specific tools. 

2. Find Out the Best Hashtags

There are multiple ways to find excellent hashtags. The first point is to look at the influencers and accounts you are already following and note their hashtags. Another way is to type on the search bar to find the best ones. Then, of course, you must use particular hashtags to reach the ideal audience. You can also check the competitor’s posts and whether these hashtags are part of their campaigns. 

3. Follow Hashtags

For instance, if you search on the Instagram tab, the app shows the hashtags in the search results. Even you can follow the hashtags on Instagram. If you follow a specific hashtag, then it helps you keep tabs on them. These hashtags that you can follow should not be used for branded posts. It will not guarantee that every post will not show up in your feed if you use these hashtags that you can follow on the platform. 

4. Maintain Hashtag Lists

Every marketer should consider this tactic in their marketing strategy. Keeping a list of hashtags you use is always a best practice. So that the same hashtags will not be repeated again and again in the upcoming posts, but on the other hand, you may find out the best hashtags from your list that have got higher reach and shall use the same for other posts. It may have a different hit on the platform. 

Types of Hashtags

Brands have different hashtags: Branded and product campaign, community, industry, location, themed, daily, trending, commentary, hashtags, etc. These hashtags will change based on the niche and type of posts. At the same time, some of the hashtags are banned and prohibited from usage. So check on the hashtags before you post your content on the platform. 

Final Thoughts

In addition to hashtags, you need to track and analyze Instagram hashtags in a particular time interval. Then, look on for what’s next! The usage of the right hashtags is all that matters. If you want more engagement, you shall leverage the SocialDice and reap its perks. If you find this article interesting, then you can leave your feedback below! Thanks for reading!