Whether you’ve started blogging as a hobby or made it your primary source of income, having a successful blog means more traffic and sales. Taking the time to reconsider some blog posts will pay off in the long run. When you use articles to interact with your target audience, you need to connect to them deeply. Thus, focusing on great content will produce enjoyable, informative articles that attract readers to use your services or buy your product.
Some readers don’t appreciate too short articles that only skim the surface. They need a more profound explanation and a way to kill time too. However, you don’t want to overwhelm them with unnecessary info and make them regret opening your post. Dull, repetitive information can be exhausting and irritating.
For this reason, we’ve indulged in an investigation to find out what is the ideal word count for a blog post for SEO.
Of course, thousands of reliable platforms will take care of your social media marketing and enhance your content instead of doing the tiring tasks yourself. Professionals such as CLICKVISION Digital can help you with the growth of your business while improving your overall visibility.
Read on to find out how to choose the right length of your blog posts.
The Ideal Blog Post Length: Is There Such a Number?
We all want answers, and we want them now. Does an ideal blog word count for a blog post even exist? Yes, and no. It depends on who you’re asking, but the magic number seems to vary from 1,000 to 2,500 words. The ideal word count for a blog post for SEO is also different in different industries. The sales industry, aka the most lucrative, seems to hit quite a success with articles up to 2,700 words.
The best length for SEO purposes appears to be about 2,000 words – these articles are called long-form and are just the right size to make your readers engaged on your page for longer.
Before you start writing and losing your mind about the perfect number for your next blog post, do some simple math. Many SEO experts have advised small businesses to build their posts’ length according to a simple rule. Go back to your most-read posts and see what their average length is. The ideal word count will rank you higher on Google Search. Longer articles equal a higher chance of good-quality, informative content. Google will push your post up on the search engine, and more readers will easily spot you. That’s why discovering what is the ideal word count for a blog post for SEO is irreplaceable.
Back to basics
Google Panda algorithm launched in 2011 with the sole purpose of connecting readers with quality content. To improve readers’ experience, it discovers untrustworthy content and only brings organic content to the top of the search engine. According to Panda criteria, your content need not be longer – it must be unique. Give your readers and potential customers what they need, and get them the answers they didn’t know they needed.
How does SEO work?
Getting a higher ranking on a search engine makes your brand more visible and trustworthy. If you’ve been exhausting yourself with content but still get slow leads and traffic, you must employ a long-term method that works for the most successful businesses out there.
SEO (Search Engine Optimization) is a powerful tool that makes your posts stand out among numerous others. The right SEO strategy will result in more hits, engagement, partnerships, and cash.
It does take some time to work since Google constantly updates its algorithms, but it doesn’t hurt to start optimizing your website today. Make your website relevant, and Google will award you by ranking it higher.
The not-so-secret ingredients to the perfect blog post
Length does matter
Make your posts interesting, filled with the appropriate information, and aim to satisfy your readers’ hunger for knowledge. A longer article alerts Google’s algorithms that you have something valuable to dispense in the ether, so an appealing one of 1,600+ words should rank higher. If you think you’ve already made your point, don’t unnecessarily drag the article and blab nonsense for another thousand words.
What is the ideal word count for a blog post for SEO can be a question for the professionals at CLICKVISION, so feel free to reach out.
Use relevant keywords
A quick Google search can help you determine relevant keywords that may attract users to click on your website. You can also use Google tools to select the right keyword. A good keyword shouldn’t be too short but offer a glimpse of what your article is about. Likewise, include secondary keywords which Google algorithms love. They offer readers context and lure them in for more. Make sure the keywords are audience-oriented, focused on the thing you’re selling, and concise.
Strive for accurate, easy-to-read posts
Spend some time finding what interests your audience, and choose topics wisely. Use social media platforms to check what gets the most engagement. When you settle on a topic, brainstorm your ideas and make a plan. Make sure to post accurate information, carefully chosen and backed up with evidence. The best articles are educational and teach readers something new.
Your articles should be easy-to-read and follow, so use simple language and comprehensively connect your thoughts.
In a nutshell: What is the ideal word count for a blog post for SEO
Our final advice would be to keep up with trends and updates and take some time to analyze how your different blog posts affect conversions. Not one length is perfect for a given blog post, so don’t be restrictive.
The ideal word count depends on many factors – including topics, demographics, and your goals. Remember to post quality content, and use these tips for quick improvement.
For any other questions contact CLICKVISION Digital and get your solution fast.
Author Bio
Dimitar is a digital marketer, SEO specialist, niche websites builder, and founder of CLICKVISION. He entered the digital marketing world when he was only 15 years old. Since then he worked mostly with small business owners and eCommerce businesses and successfully improved their online presence and increased their sales.
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