How To Find Influencers For Your Jewelry Collaborations? 

In the last few years, influencer marketing has been growing and thriving. Research suggested that by the end of 2022, the influencer industry will be worth $15 billion, out of which 80 percent of the brands are using Instagram to launch their campaigns with the help of influencers. Out of these 80 percent which industry do you think partnerships the most with influencers? The answer is fashion and accessories brands, which also include jewelry. Since so many brands are leveraging the power of influencers, are you wondering how to use influencer marketing for your brand of jewelry collaborations? 

Fret no longer. We will give you the inside into how to collaborate with them so your brand can grow with influencer marketing. We will divide the article into two sections, mainly about why you need an influencer campaign and how to find influencers for the marketing. 

What Is Influencer Marketing? 

In case you are new to the world of business and marketing, here is a brief overview of what influencer marketing means. 

It is a form of paid collaboration between your brand and a known social media personality with a minimum of 1000 followers. These individuals typically cater to a niche area of industry or audience. For your brand or products, they will post some content for which you are required to compensate them as per the agreement between you and the influencer. The content can be a one-time post or creating different content over a period and posting them for a while. Influencer marketing is, however, different from affiliate marketing. 

Why are Jewelry Collaborations Important In Marketing? 

If you are wondering why you should collaborate with influencers for your jewelry brand’s marketing, the answer is they have been able to build trust with their followers. You can easily build on this trust to make your brand and products shine in the market. 

Often when an influencer showcases a product or a brand, it is because they love it, and the followers of the influencers know they will enjoy the products too. For instance, when an influencer talks about a piece of jewelry, they can describe it as how well made it is, why they like it, and its USP of it. This often resonated with their followers, who will eventually buy the product. 

Apart from all these, collaborating with influencers is one of the most cost-effective marketing strategies with high ROI. Also, often with typical ads, your products might not get displayed due to the adblockers online. Often audiences are blind to such ads; instead, an influencer’s recommendation of a product has more effect on the buying psyche. 

How To Find Influencers For Your Jewelry Brand? 

 The first and foremost step you need to follow in collaborating with influencers for your jewelry brand is finding the right influencer. It requires research, and a few other aspects must be taken care of to ensure you are collaborating with the right jewelry influencer. 

Remember to understand the following when conducting your research, so your collaborative efforts are not wasted. 

Understanding Your Brand 

You need to know your brand and your brand’s USP to find and use the power of the influencer for your business. For instance, if your brand targets moms, then find influencers who would fit that description. Find influencers who are working or stay-at-home moms. While looking for the right influencer, don’t limit your search to people just based on how many followers they have. Instead, look into their audience and how the influencers interact with them. 

Another warning is not to get mesmerized by individuals who send you messages looking for an influencer job with an impressive figure of followers. At times they can be paid followers with zero to little engagement. So, while understanding what your brand is and the kind of influencer you want, consider digging deeper into the works of the influencers. 

The Platform 

Based on your target audience, decide on the influencers and the platform where you want to leverage their power. Every platform has its niche audience, formats, and rules. An influencer should be well-aware of these and have their preferred platform. Use the knowledge of the influencers about the platform to target the audience and engage them with your brand. 

Budgeting 

When you are engaging an influencer for your jewelry brand marketing, you need to have a budget. Based on that budget, you can decide the type of influencer you want to work with, like nano, micro, macro, or mega. Typically a micro-influencer will charge about $500 per post, whereas a nano influencer can charge from $10 per post. At times hiring multiple nano influencers can be beneficial with better ROI than working with a single mega or macro influencer. 

The nano and micro-influencers are known for offering higher engagement rates and ROI. Apart from all these, remember to plan your time when working with an influencer. 

Setting The Goals

Consider the results you want to achieve by collaborating with the influencer. Is it brand awareness, improving sales, targeting a new audience base, or relaunching an existing or new product? Based on the goals, you have to decide the work and the type of content you want the influencer to create for your brand. You can track the sales and the influencer’s effectiveness on your brand with exclusive promotional offers for their followers. 

Once you master these strategies, you can use the influencers to promote your jewelry brand, improve your visibility on the digital platform and increase your sales. 

Finding The Best Jewelry Brand Influencers

Are you constrained with your time and unsure how to find the right influencers for your jewelry brand? Don’t worry. Contact Afluencer, the best online platform for finding influencers with nano to mega followers. You can collaborate with a range of influencers who cater to niche audiences to generic ones.