Why Do You Need an Ecommerce Marketing Agency for Google Ads Campaign

Has your Google Ads campaign stagnated? 

Is your Google Ads campaign not delivering a good ROI?

Are you seeing a fall in CRT and conversion? 

If your answer is affirmative to any of these questions your Google Ads campaign requires a rethink. It may be the perfect time to hire an ecommerce marketing agency. As someone who is managing an ecommerce business, you are aware of the competitive nature of this industry. You have to spend on marketing as part of your strategic vision to survive this cutthroat competition. Google Ads is one of the best tools to increase your brand visibility and acquire new clients. However, the success with Google Ads marketing solely rests on how well your campaign is being run. 

In the first part of this blog, we have discussed how you can boost your ROI with Google Ads and the role an ecommerce agency plays in this. However, you may still have your apprehensions about hiring one to handle your campaign. In other words, you need reassurance on the incentives of hiring an ecommerce marketing agency to manage your campaign. We will get to this in a while but let us first take a brief look at what ecommerce marketing agencies do. 

This article is about online marketing, specifically how an agency can help people foster a successful online business. Whether you have a digital marketing agency like Kurv Agency or not, this article can list some tips on how to make your online business succeed.

The Role of Ecommerce Marketing Agencies 

The secret to success with Google Ads is implementing a well-optimized marketing strategy. You can’t rely on a cookie-cutter approach. Whilst there are best practices with Google Ads, your campaign must be tailored to meet the unique needs of your business. It should take into account the inherent challenges in your industry, the campaigns your competitors are running, and the search habits of your target audience. Ecommerce marketing agencies run tailored campaigns and elevate your brand’s position in the market. 

They reduce your burden in managing the ad campaign, thus freeing you to focus on the core activities in managing your online store. With an agency as your partner, you don’t need to have a large and resource-intensive in-house team to manage your campaign. Professional agencies manage the campaigns independently and keep you informed on the progress. This hands-free engagement model is beneficial as you focus on scaling up your store. The agency meanwhile focuses on improving brand recognition and conversions. 

Why Do You Need an Ecommerce Marketing Agency?
An ecommerce marketing agency has experts who bring in knowledge, skills, and marketing acumen to boost engagement and conversions on your Google Ads campaign. They stay updated with the latest trends in the marketing industry and implement the best practices to achieve success. Here are some reasons why working with an ecommerce marketing agency can ensure greater success with your campaign. 

# Unbiased Perspective
It is impossible for a business owner or the operational team to not have a bias around their business. You feel you have the best products, and they should naturally command a lion’s share of the market. The ground reality may be different. Your in-house Google Ads campaign is often a by-product of this bias. An agency brings a fresh perspective to the campaign without any loyalty baggage. They look at your current position in the market and that of your competition objectively. This design campaigns from scratch to grow your standing in the competitive market which keeps you ahead in the race. 

# Market Knowledge
Paid search marketing has been constantly evolving. Strategies that worked a few years back may have started showing diminishing returns. You have to swim with the tide to stay afloat. In-depth knowledge of the market is the seed for success in this fast-evolving ecosystem. You or your team may find it tough to keep pace with the changes in this domain. But agencies must do this for their survivability. They learn from their past mistakes and draw inspiration from successful campaigns of other businesses. When combined with their market knowledge this ensures higher traction with your campaigns.

# Save Money on Your Campaign
Yes, you read it right and you can save money by hiring a professional agency to handle your campaign. Managing an in-house team for a Google Ads campaign is expensive as you need to hire talented people, train them and offer them all the perks and bonuses offered to other members of your team. Hiring an agency on a retainer model is less expensive in comparison. You don’t need to worry about the staffing and training costs. This allows you to dedicate a larger share of the marketing budget to the campaign instead of paying salaries. 

# Expertise Across Domains
Not only is an in-house team expensive to maintain but it can’t match the level of expertise that an agency brings in. Most in-house teams in reality have one or a couple of people to manage their campaigns. The same person would be expected to research, ideate, run the campaign, and measure results. Multitasking often leads to compromises in individual tasks that can reflect poorly on the outcome. Marketing agencies on the other hand have individuals and teams for specialized tasks and this improves the quality of the campaign and ensures its success. 

# Creative Approach
You have a fraction of a second to grab attention with Google Ads. Hence, first impression matters, and this can be a deciding factor in the success of your campaign. This is one of the areas where most in-house campaigns lack. An ecommerce marketing agency brings years of experience in managing campaigns. They have dedicated design teams creating ad copies that strike a chord with the audience. Their copywriters weave magic with words and attract eyeballs to your ads. Agencies also suggest changes to your landing page to improve engagement and conversions. 

# Access To the Latest Tool
If you thought the Google Ads campaign was all about creativity and marketing acumen, you are wrong. Automation tools can be the difference between a good campaign and a brilliant one that puts you ahead of the pack. Professional ecommerce agencies have access to the latest tools used in creating and managing campaigns. They use these tools to monitor the macro and micro picture of your campaign and tweak it based on emerging opportunities in the market. All of these ensure a vibrant and productive ad campaign. 

# Higher ROI
When you hire a professional agency for the job, they ensure you generated higher ROI for your campaign. Agencies are results-driven, and their reputation hangs on the ROI they generate for their clients. Though your in-house team would work hard on a campaign, marketing agencies are more accountable for the campaigns they manage. They can’t afford to make excuses and hence leave no stone unturned to improve engagement with your ads and conversion rates.

Final Thoughts
To wrap up, if you are ill, you have the option of self-medication or seeking the advice of a trained physician. The latter has knowledge and expertise in treating illnesses and ensuring faster recovery. The same is true for your digital marketing campaign and hiring an ecommmerce marketing agency puts your campaign in well-trained hands. They ensure your campaign is professionally run and stays in sync with the expectations of your target audience.