According to research, India will become the world largest e-commerce market by the end of 2034. India e-commerce industry will become US$99 billion by 2024 from US$30 billion in 2019. The growth of the internet and online shoppers are key driving factors that will contribute to the growth of e-commerce in India. 

Currently, e-commerce is dominated by few online shopping sites in India with billions of turnovers.

What to know which are these companies running the Indian e-commerce industry? 

If yes, then you have come to the right spot. In this post, you’ll discover about not 1 but 40 top e-commerce companies in India across categories like fashion, housing, health, hospitality and a lot more. 

Ever since the pandemic, there has been a massive rise in the Indian eCommerce industry and is all set to grow rapidly. In fact, India is ranked ninth globally in terms of eCommerce and is said to surpass the United States by 2034. 

Even though eCommerce giants like Amazon, Flipkart and Myntra have been leading eCommerce brands in India but emerging eCommerce giants like Fynd have been helping people find everything related to fashion. Not just that, Fynd enables you to build a physical store-like environment which gives the consumers an even immersive shopping experience.

In our opinion, Fynd works as the best Shopify alternative that also is an information arbitrage platform that revolves around real-time data streams of the inventory. 

On the other hand, you can scale your business using the Fynd Platform. Its technical solutions combine the stock visibility and logistics across the demand channels to make sure that you get a very seamless experience. As of now, Fynd Platform is being used by over 10,000 stores to manage their eCommerce business seamlessly.

40 Top E-Commerce Companies  and Online Shopping Sites In India

1.Amazon. in 

When it comes to the biggest e-commerce companies in India, Amazon has to be on this list. Founded in 1994 as an online shop for buying books, Amazon has now turned into the world’s largest e-commerce company. 

It is also one of the big 5 companies in the USA that competes with Google, Apple, Microsoft and Facebook. 

In recent years, Amazon has tapped into various industry verticals including web services, live streaming, music and entertainment, marketing, education and a lot more.

Amazon is also known for its amazing working culture and ethics.  The company also allows pet dogs to work at their office in the USA. They also have a dog park on-site. 

Cool, right?

Another cool thing about Amazon is that their profits doubled in the year 2017 and 2018 but they haven’t paid federal tax in two years. Do you know why?

That’s become they invest most of their capital and profits in research and development for which they get tax concessions. 

2.Flipkart

Guess who is the biggest competitor of Amazon in India? It’s Flipkart. 

Flipkart is an Indian e-commerce company that has a similar story as Amazon. It started as an online marketplace for buying and selling books and later turned out to become the first-ever and biggest e-commerce company in India. 

Founded by two IIT graduates Sachin and Binny Bansal, Flipkart has a 39.5% market share of India’s e-commerce industry. 

In the year 2018,  American retail giant Walmart acquired a 77% controlling stake in Flipkart for US$16 billion and making Flipkart valued at $20 billion. 

Flipkart is known for its big billion days where it offers huge discounts on products across all the categories. In a second Big Billion Sale. Flipkart made around $300 millions in sales.

3.Myntra

Looking for the best e-commerce company in India in the fashion category? Myntra has got your backed. Founded by Mukesh Bansal in the year 2007, Myntra is the biggest online shopping site in India for fashion and apparels products. 

It started out as a marketplace to buy personalized gift items. In 2011, Myntra started selling fashion and lifestyle-related product which was a good move.

By the end of 2012, Myntra offered products from 350+ national and international brands. Recently, the website also launched the brand H & M on its portal. 

Myntra is also one of my personal favourite online shopping sites in India. 

Recently, they also landed into hot waters of controversies when Naaz Patel, a social activist filed a complaint with Mumbai Police alleging that the company’s logo was “insulting and offensive” to women.

Myntra did change its logo. 

But I personally feel that logo wasn’t that offensive. 

4.Snapdeal

Founded by Kunal Bahl and Rohit Bansal, Snapdeal is yet another e-commerce company in India. Both Rohit and Kunal are alumni of Wharton Business School and IIT Delhi. 

Snapdeal has grown as the largest online shopping site in India. The company focuses on the value e-commerce segment which has more potential than branded goods market. 

Most of the products listed on Snapdeal offers value money products at cheap and affordable rates. That’s why 3,700 towns across India shop on Snapdeal.

In fact, Flipkart also tried acquiring Snapdeal at an offer of $700 million but Snapdeal rejected it. In the year 2021, Snapdeal was having 20 million registered users and over 200 million products sold by millions of sellers online. 

5.Jabong

Next to Myntra, Jabong was yet another online shopping site in India. The company was founded by Manu Kumar Jain in the year 2012 and was later acquired by Flipkart through its unit Myntra for about $70 million.

Jabong mainly sold clothes, fashion products, shoes and sandals, home decor, jewels for men and women, phone accessories and more.

Jabong was also one of the most trafficked e-commerce websites, among e-commerce companies in India, within a few months of its launch.

In the year 2020, Flipkart permanently shut down the operations of Jabong and redirected the company website to Myntra. 

Jabong was also one of my favourite online shopping in India. 

6.Grofers

Founded in 2014, Grofers is unique is an e-commerce company in India and I’ll tell you why? The company mainly focuses on the online delivery of grocery items. 

It is backed by SoftBank, Tiger Global and Sequoia Capita and has received $535.5 million of funding to date. 

During the  COVID-19 situation in 2020, Grofers along with Amazon India and Big Basket were among the few online shopping sites in India that continued to operate in tough conditions. 

Of course, the company made huge profits as well. 

Zomato, a food delivery app in India had an eye on holding a stake in Grofers and in June 2021, Zomato signed a deal with Grofers to invest nearly $120 Million in the company and acquired a 9.3% stake in the online grocery firm.

The company is also planning to launch its IPO in near future. 

7.Bewakoof

Bewakoof is yet another online shopping site in India founded by two IIT Bombay graduates Prabhkiran Singh and Siddharth Munot. In the year 2020, Bewakoof made a revenue of Rs 200 Cr.

The company is best known for its unique range of clothing products and marketing strategy. I am personally a big fan of their marketing strategy. 

They leverage social media channels like Facebook and Instagram for marketing and branding. 

At Bewakoof, you’ll come across a range of exciting t-shirts with amazing prints and tag lines on them. 

8.Nykaa

Founded in 2012 by Falguni Nayar, Nykaa is one of the biggest online shopping sites in India in the beauty and lifestyle category. Nykaa has got 200,000 products across 2000+ national and international brands listed on your site. 

In 2015, the company expanded to an omnichannel model and began selling fashion products. Currently, Nykaa owns multiple eCommerce companies in India and also has 76 offline stores across India. 

In India year 2018, Nykaa becomes the first e-commerce company in India for men’s grooming.  Later in the year 2019, the company also acquired 20Dresses.com, a private women’s styling platform.

In the year 2020, the company generated a revenue of 1,860 crores. All thanks to its unique marketing campaigns and stunning content strategy across social media and YouTube. 

9.Ajio

Next on this list of online shopping sites in India is Ajio. Ajio is part of Reliance Retail’s digital commerce initiative and one-stop destination for the trendiest, freshest, and most unique styles from across India and the world.

At Ajio, you’ll find a range of fashion products from national and international brands like Armani, Dennis Lingo, Rare Rabbit, Jack and Jones, Peter England and a lot more. 

Although Ajio is not as popular as other online shopping sites in India like Myntra, but it is surely good to try. 

 You can download the Ajio app on the Apple App Store & Google Play. You can also place an order from the official website of Ajio. 

10.Koovs

Now here is my other favourite online shopping site in India which is Koovs. The company started its operations in 2012 and is based in London, the United Kingdom. It is known for offering branded fashion apparel and clothing wear via its online portal. 

Among the company’s product range includes: Dresses, tops, jumpsuits and playsuits, skirts, jeans, trousers and leggings, shorts, cardigans and a lot more.

It also provides essential accessories like footwear for men and women; and bags and purses, wallets, sunglasses, jewellery, watches, and beauty products. 

I have personally ordered one t-shirt from Koovs for around Rs 600 and it is worth every penny that I spent. 

11.Lenskart

When talking about the best e-commerce companies in India how can we forget about Lenskart? Started in 2010 by Peyush Bansal, Amit Chaudhary and Sumeet Kapahi, Lenskart is an optical eyewear company that offers eyewear products online. 

The company is backed by International Finance Corp, TPG Growth, and Adveq Management, Ratan Tata and S Gopalakrishnan.

In the year 2019, Softbank invested $275 million in Lenskart and made it a $1.5 billion eCommerce company in India. 

I personally believe that Lenskart enjoys a monopoly in the market because it is of a kind company in India. It solely focuses on the eye-wear category which makes them unique. 

As of September 2020, Lenskart has more than 700 stores in India and it products 300,000 eye wears per month. 

12.Bigbasket

Similar to Grofers, Bigbasket is another online shopping site in India in Grocery, food and daily essentials category. It was founded by Sudhakar, Hari Menon, Vipul Parekh and Abhinay Choudhari in 2011.

Currently, the company is owned by the TATA group. 

In the year 2019, BigBasket got $150 million in investment from Mirae, Alibaba Group and CDC Group which made the valuation of Bigbasker over $1billion.

The company has also landed into controversies many times. Recently in 2020, they faced a data breach that affected the data of over 2 crore customers which includes email IDs, full names, IP addresses

13.Zivame

Looking for online shopping sites in India for women? Zivame got you covered. Founded by Richa Kar & Kapil Karekar in 2011, Zivame is the biggest e-retail lingerie brand in India. The brand follows no age bar and sells shapewear, sleepwear and activewear through Online & Offline Stores.

There are more than 5000+ varieties, 500+ brands and 100+ sizes of bra’s and other lingeries are available on Zivame. 

They have raised more than $9 million in funding from IDG Ventures and many other top-rated investors. The current valuation of the company is more than $100 million. 

Zivame also enjoys a good amount of monopoly in the market because it is one of a kind eCommerce company in India that sells lingerie online. 

Their website gets 2.5 million hits per month which boost up their sales and conversion rate. Every minute they sell two bras.

14.Purplle

With more than 7 million monthly active users, Purplle is one of the biggest eCommerce companies in India in the beauty products category. It is in direct competition with India’s leading beauty brand Nykaa.

Purplle started its journey in 2012 with an idea that came to the mind of Manish Taneja who is the current CEO and founder of Purple. 

More than 50,000 products from 1000+ brands are available on their site. Very recently, Purplle has acquired a $45M deal from Verlinvest, Sequoia Capital India and other top-rated investors which further increased their valuation. 

Among the company’s other brands include Good Vibes and NY Bae.

What I loved the most about their app is it enables customers to test make-up and recommends products based on personality, search keywords, and purchase behaviour.

15.Clovia

This is an eCommerce company in India that is trusted by more than 20 million women in India and a competitor of brands just like Zivame. 

Although their product range is slightly less as compared to Zivame, they have got a plethora of choices to offer. 

They initially started as an online lingerie brand but now has expanded their business into other segments of women personal care hygiene products as well. 

Clovia also started its own ayurvedic solution brand “Clovia Botaniqa” which sells skincare, haircare and body care products for women. 

They have a team of 500+ employees and generates over 100 crores in revenue every year. 

16.Coolwinks

Coolwinks started in the year 2016, and soon become a well-known eCommerce company in India. The company was started with an aim to provide a better vision to millions with an exclusive range of eyewear products in India. 

Yes, they are competitors of Lenskart, but I feel Coolwinsk has a long way to go to reach the level of Lenskart. 

They aim to provide an exceptional shopping experience to their customers with high-quality product materials. This is why they have risen to one of the most popular eyewear brands in the country in such a short span of time.  

Coolwins in numbers:

• Range of 4000+ Trendy Products
• 30,00,000 Happy Customers
• Employee Strength of 300+
• 32k sq. ft. of Warehouse Area
• 1 Million+ App Downloads

17.Firstcry 

This Mahindra owned venture is the largest eCommerce company in India for newborn, baby & kids products. As of 2021, there are more than 200,000 unique products from 4000+ brands are listed on their website. 

They have also got 400+ retail stores in cities like Mumbai, Bangalore, Hyderabad, Chennai, Kolkata and many more.

Most of their sales come from their website which gets 13 million visitors per month. That’s all because of their marketing efforts and good search engine optimization of the website. 

18.Shopclues

There’s a reason why I have mentioned Shopclues in my list of 30 best eCommerce companies in India, and I’ll tell you why?

Valuation of Shopclus is $1billion and half a million sellers on its platform claimed to be the highest in the Indian e-commerce industry. The company was started in the year July 2011 by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal and is now owned by Clues Network Pvt. Ltd.

In the year 2015, Shopclues also founded an investment company called Capital Wings to fund its merchants’ businesses. Next year in 2016, they partnered with GoDaddy to help small and medium entrepreneurs in starting their own e-commerce companies in Inda. 

Over the course of its journey, Shopclues has received several awards and recognition. And following are some of the awards they won: 

• In 2016, received the Gold Award at APAC Effie Awards for the Ghar Wapsi campaign in David vs. Goliath category.
• In 2016, won Marketing Campaign of the Year at CMO Asia Awards.
• In 2016, received Award for Consumer Insight at CMO Asia Awards.

19.Ebay. in 

eBay is an American eCommerce company is based out in California. The company operates in 32+ countries including India. It is majorly engaged in consumer-to-consumer and business-to-consumer sales through its website.

eBay started its operations in 1995 and became a notable success story of the dot-com business all across the globe. Their website is also a great marketplace to buy and sell products online. 

As of now, buyers can use this site for free of cost, but sellers are charged fees for listing items after a limited number of free listings, and again when those items are sold.

Paypal,  Skype, StubHub,  Craiglist and qoo10.jpg are some of the top acquisitions made by eBay

20.Paytm

Paytm is a 360-degree eCommerce company in India. It is having the upper hand in digital payment, eCommerce and finance. 

Most people use Paytm for payment of mobile recharges, utility bill payments, travel, book online tickets, shop products online, recharge mobile, send and transfer money using UPI. 

The company is currently valued at $10 billion which also puts them on the list of India’s best unicorn startups. 

Go to any grocery store, merchant shop or small business, you’ll surely find the Paytm QR code payment system there. Currently, more than 20 million merchants use this system. 

In the year 2017, Paytm became India’s first payment app to have more than 100 million downloads. Paytm is funded by Ant Group, Soft Bank, Alibaba Group and Berkshire Hathaway.

21.Feel Unique

Backed by 1.3 million active customers and over 35,000 makeup, skincare, haircare, fragrance and electrical products from 800+ brands, Feel Unique is next in this list of online shopping sites and eCommerce companies in India. 

With its global network, brand partners and wide range of products, Feel Unique is shipping to over 120 countries worldwide with dedicated websites in the UK, France, India, China,  EU and the United States. 

The company is not having its corporate office in India, but customers can surely buy products from their site which gets around 100,000 hits daily. 

22.Pepperfry

Ex eBay employees Ambareesh Murty and Ashish started Pepperfry in Mumbai in 2012. Pepperfry soon become a top-rated eCommerce company in India for furniture and home décor.

It is headquartered in Mumbai, India and operates under Trendsutra Platform Services Private Limited. In the year 2020, Pepperfry partnered with Hettich, Bosch, Siemens, Kajaria, Gyproc to enter into home interior designing services. 

It was also awarded as top 10 startups in India by Entrepreneur magazine in the year 2019.

With more than 8 million happy customers across 500+ cities,  Pepperfry has surely changed how Indians shop for their homes today.

23.Housejoy

Used and trusted by 1 million-plus customers, Housejoy is a one-stop destination to sort all your home needs ranging from construction to maintenance, repairing,  packing and moving, home delivery of goods, house utility services and a lot more. 

As of now, they offer their services in 6 major cities including Mumbai, Bangalore, Delhi, Chennai, Hyderabad and Delhi. They are also planning to expand their offerings and services across 24 more cities in India.

During the pandemic in India, Housejoy saw huge demand for sanitisation service by homes and offices and started serving as many as 30 cities in India for the same.

They partnered with 5 major pest control and sanitization firms during COVID-19 including the government of Karnataka, Portea, SRL Diagnostics to set up COVID Testing Camps across Bengaluru.

24.Homeshop18 

Founded in 2011, Homeshop18 is an eCommerce company in India that has now been shut down by Network18 group of companies. According to sources, Network18 group will soon launch this brand again in the year 2021 with a new name.

Since Hopeshop18 has now closed its operations, I won’t be talking much about it. 

I’ll just give you a few stats and numbers with regards to Hopeshop18.

The Homeshop18 brand was officially launched in 9 April 2008. It was also the country’s first ever 24/7 home shopping channel to be available on DD Free Dish reach, a free-to-air direct-to-home (DTH) broadcasting platform of Prasar Bharati. 

25.Licious

This is another one of a kind eCommerce company in India. Founded in 2015, Licious works on the farm to fork model and is involved in selling meat products online. 

Currently, it offers its services in Hyderabad, Delhi, Gurugram, Faridabad, Noida, Mumbai, Pune, Chennai, Chandigarh, Jaipur, Coimbatore, Kochi, Visakhapatnam, Vijayawada, Pondicherry and Kolkata.

The company controls the entire back-end supply chain and owns a stringent cold chain to keep and maintain the freshness of their dairy and meat products. 

In the year 2020, Entrepreneur Magazine named Licious- Food & Beverage Start-up of the year. 

26.Naaptol

Naaptol is a leading online shopping site in India that was started in the year 2008. Since its inception Naaptol has grown to a significant level and it’s now known as India’s largest comparison based social shopping portal.

From smartphones and electronic appliances to the fashionable apparel for today’s fashionistas, you can get anything and everything just with a click on Naaptol.com.  

At Naaptol, you’ll come across 100,000+ top quality products from 470 celebrated brands across India and other countries. Plus, the offers and discounts that Naaptol offers set them apart from other eCommerce companies in India. 

Super money-saving offers, lucrative festive discounts are available on Naaptol every now and then. 

27.Furlenco 

Furlenco started with an Idea when Ajith Karimpana realized the pains of buying and selling furniture. You might be thinking that Furlenco and Pepperfry follows a similar business model, but that is not the case. 

Pepperfry sells furniture online and Furlenco allows you to get award-winning furniture and home decor on rent.

Furlenco also rents decor, accessories and appliances as well. So, with a simple click, you can now furnish your home or any corner at a low cost with zero effort. 

Currently, the company is run and managed by Ajith Karimpana. His passion and vision ‘never own furniture have inspired a whole company to take on this mantle and create brave new evangelists of the new economy.

28.A Little Fable

A Little Fable is a small scale eCommerce company in India for kids wear and clothing. They have got party wear, ethnic wear, casual wear and a range of other clothing varieties for kids. 

Their colourful themes and funny clothes make both kids and grownups smile. They carefully design each product with utmost care and attention so that kids can find it comfortable to wear. 

29.TATA CLiQ 

As you can conclude by its name TATA CLiQ is an e-commerce company in India owned and managed by the TATA enterprise. With an aim to provide 100% authentic products from leading brands, TATA CLiQ is one of the fastest-growing eCommerce companies in India. 

Yes, it does not enjoys good market share as compared to other online shopping sites in India like Flipkart and Amazon, but you should just give it a try. 

Fashion, mobile, electronics, TV and appliances and everything in between, TATA CLiQ has got it all. 

Recently the company launched Indi Luxe, a boutique segment that features premium and luxury fashion, home and beauty products.

30.Yepme 

How can I forget about Yepme? This was the first eCommerce company in India on which I bought my first online product which was a Henley t-shirt. 

Yepme started in the year 2011 and saw a good boom, but sadly it went downhill due to the dominance of Flipkart, Myntra, Amazon and other leading online shopping sites in India. 

In the year 2011, Yepme.com was attracting 21,000 male shoppers daily out of which 1,000 visitors place at least one order on the site.

Seems like Yempe was doing well a decade ago. But sadly they could sustain their business further. 

31.Netmeds

When talking about eCommerce companies in India, let’s also discuss some of the online shopping sites for medical and diagnostics products. 

As the name says, Netmeds is an online pharmacy company in India. It is owned by Dadha & Company which is India’s most trusted pharmacy, with over 100 years of experience in the business of medicine. 

They offer a wide range of prescribed medicines under various categories. Additionally, they also have wellness products, vitamins, diet/fitness supplements, ayurvedic products, pain killers, diabetic care kits,  baby and kids care products, beauty and grooming products and surgical supplies. 

32.1MG

Next to Netmeds, 1MG is another eCommerce company in India that offers medical products online. Prashant Tandon is the founder and CEO of the company while Gaurav Agarwal and Vikas Chauhan are co-founders. 

In March 2021, Tata group became a 55% shareholder in 1mg. The company also partnered with Flipkart in past only for the short term. 

Several bricks and mortar medical shop owners and trade associations have accused alleged 1MG as well as other e-pharmacy companies in India for predatory pricing.  

A pricing model in which a company sells the product at loos in bulk and when the competition moves out they start selling at a high price. 

33.Pharmeasy

Founder by Dharmil Seth and Dr Dhaval Shah in 2015, Phareasy is a newly started e-commerce company in India in the pharma category. If you watch TV daily then you must have come across their advertisement across the Sony channel. 

As of now, the company only offers its services in Mumbai, Pune, Ahmedabad, Jaipur, Delhi, Noida, Kolkata, and Bangalore.

Very recently, PharmEasy acquired Medlife which made the company the largest player in the domestic online pharmacy sector with access to more than 2 million customers.

The march 2021, the company reached the valuation of $ 4.1 Billion and was one of the best unicorn companies in India. 

34.Glowroad

Looking to start your own business in India? If yes, then Glowroad is the palace to be at. Glowroad is a shopping site in India that allows anyone to start their own business by reselling products. 

It gives access to a virtual shop, millions of products from trusted suppliers, payments and shipping facilities which makes it easy to start a business in India. 

There are 600,000+ retailers, 20,0000 suppliers and 18,337,101 buyers registered with this company. 

So, if you want to start your business in India then look no further than Glowroad. 

35.Meesho

Meesho is an abbreviation of “Meri Shop.” Founded by to IIT graduates Vidit Aatrey and Sanjeev Barnwal in December 2015, Meesho allows small and medium-sized business owners to start their own online store by leveraging social media sites like Facebook, Whatsapp and Instagram.

Also, this is the only startup in India to get investment from Facebook, the social media giant. 

The company’s valuation is around $3 billion which makes them one of the successful eCommerce companies in India. 

36.Make My Trip

Founded in 2000, Make My Trip is one of the oldest eCommerce companies in India in the travelling and hospitality category. It is an online portal where you can book flight tickets, rail tickets and hotel rooms and get tour packages online. 

The company was started by Deep Karla, an IIM Ahmedabad graduates in the USA to cater for the travel needs of the overseas Indian community.  In 2005, the company started its operations in India by allowing people to book flight tickets online. 

MakeMyTrip Limited was listed on the NASDAQ after its initial public offering in the year 2017.

37.Shyaway

Just like Zivame, Shaway is yet another Indian eCommerce company that focuses on selling women lingerie online. 

It all started with an intent to help women to understand that lingerie is equally important as the outfit and every woman has the right to demand her perfect fit.

That’s how Shyaway was born. 

From a limited collection of bras and panties, Shyaway has grown to a one-stop shop for swimwear, sleepwear, and intimate apparel and beyond. 

38.Goibibo

Prior to 2017, Goibibo was one of the biggest competitors of Make My Tripe. In January 2017, MakeMyTrip (MMT) acquired 100% equity interest in the Goibibo group.

Make My Trip group currently owns  B2C online travel aggregator Goibibo, and online bus ticketing platform RedBus. 

Initially, Goibibo was started as a social media website in 2007 and later become an Indian e-commerce company and travel organisation. 

Then, it was launched as Goibibo in the year 2009.

39.Yatra

Yatra is a travel search engine that was started in the year 2006.

With 30 percent of the market share of $5.2 billion markets for the online travel business, Yatra is one of the biggest eCommerce companies in India and the top competitor of Make My Trip.

From flight booking to tour packages, Yatra has got it all that a travel agency should have. 

40.Yebhi.com

Ending this list with Yebhi.com which is an eCommerce website in India for fashion, lifestyle and home decor products. Yebhi started as bigshowbazaar.com and later become fluffy flagged online shopping in India. 

In the year 2014, they changed their business model from e-commerce to coupon based websites. Again, in the year 2016, Yebhi becomes Trybhi, a marketplace for buying and selling electronic goods and mobile phone accessories. 4

FAQs about E-commerce companies in India