7 Proven Digital Marketing Hacks to Boost Brand Awareness |

Brand awareness is a measure of the degree to which consumers accurately connect a product or service with a company. Increasing brand awareness is a vital process in endorsing a new product or bolstering an old brand. When potential customers appreciate your brand, they are more likely to favour your new products or services.

Digital marketing is the most popular way to build-up and advertises products and brands in the digital marketplace. It is challenging because of rapid technology changes and the abundance of messages that consumers receive on their devices. It has also created opportunities for personalized and relevant content to reach the right target audience. The figure shows how important it is to optimize your content for searches. With the competition rising and trends constantly changing, it is important you level up your digital marketing efforts to stay relevant. So it’s necessary to integrate analytics reporting tools and use strategies that will help you increase your sales and stay relevant to the current trends..

Here are seven proven techniques that boost your brand awareness:

1.SEO

SEO – Search Engine Optimization is more crucial to digital marketing than any other method. When done well, it can help in your long-term strategy of gaining a larger audience and giving your brand a big boost. SEO statistics reveals that searches drive up to 300% more traffic to content sites than social media does. The figure shows how important it is to optimize your content for searches.

While you can learn the basics, it’s a good idea to hire an SEO reseller partner to get optimal results. They can develop action plans to identify the most beneficial keywords. They will use those keywords to update your website’s contents so that visitors can find what they are looking for.

2.SEM

SEM – Search Engine Marketing is the process of increasing the reach of your website on search engine results pages through a paid search advertising. Making potential consumers aware of your brand is an essential step in the sales process, and a surprising statistic from Google is that simply coming up in mobile search ads results in an increase of brand awareness by almost 50%.

The most frequently used paid search tool is Google Ads. It is popular due to the customization options they offer – you can display your ad as a graphic display, YouTube video, and other formats. Using the platform, you can design your ad based on the type of customers you want to reach.

3.Local Search Marketing

Local search marketing is the technique of optimizing your website to drive quality traffic and brand awareness within the local areas where your services or products are available. Ever since the global pandemic, local search marketing has become extremely important because local businesses want to be found by local consumers.

According to Google, at least 75% of people who search with “near me” visit the store within a day. It means if you aim to increase brand awareness, going local with your marketing is an excellent strategy.

For maximum impact, you can run ads with local keywords and mention local events within your ads. Using Google’s advertising tools, you will be able to list your business and appear on Google Maps when someone searches for keywords associated with you.

You can also use relevant custom hashtags to posts on your Instagram account. Using appropriate hashtags, you can reach new target consumers who were not aware of or connected with you before. You could also persuade your loyal customers to write positive reviews about your business online.

4.Content Marketing

Companies need to pay attention to content marketing for successful brand development and attracting the target consumer. It involves creating and sharing videos, blogs, webinars and social media posts that indirectly promote your brand. If done well, content marketing can generate immense interest in the products or services you offer. The most important things in content marketing is you need to make your content beneficial and appropriate.

Consider what section of the online population your target audience is, and match your content with what will appear interesting. People get attracted to new information, especially if it is presented in a new and interesting way. Additionally, your content should always have accurate and information. Brands are built on being trustworthy, so everything that bears your brand name should be something that your audience can rely on as the truth.

How you position your content is also important. You should focus particularly on mobile content. Over 70 percent of the global population will have mobile connectivity by 2023. The number of smartphone users is set to grow by 27% between 2018 and 2023.

5.Email Marketing

Email marketing is a tried-and-tested method of increasing brand awareness and generating leads. It is also one of the most budget-friendly ways to reach a wide section of your target population. In a 2013 survey conducted by worldwide management consulting firm McKinsey and Company, they found that email is a lot more effective in acquiring new customers than Twitter or Facebook.

It is as close to direct marketing as possible online since your business can engage with clients on a platform they go to daily – which is the email inbox. When the content is relevant and interesting to the user, it could lead to an email subscription; a clear indicator that he wishes to interact with your brand.

It is estimated that the number of social media users could reach a staggering 4.75 billion in 4-5 years. It presents a never-before opportunity for businesses to reach a massive online audience who logs onto social media regularly. Content on social media channels helps in creating a brand personality with your target audience.

For this, you can make genuine connections directly with your target customers and entice them to visit your website. Social media marketing and SEO efforts are two-pronged strategies that can increase your brand awareness by leaps and bounds.

7.Video

Research has shown that people prefer video content over any other visual medium. Online marketers know that compelling video content can generate a lot of buzz and viewership, irrespective of where the videos are posted.

Personalized videos that address the target customer’s requirements or tell an intriguing or humorous story about your brand are the quickest way to reach people and create brand awareness.

Wrap Up!

When it comes to best digital marketing Company, there are no one-size-that-fits for every consumer. But a well-thought-out strategy that includes the above suggestions will ensure that your brand message reaches whom you want it to.