7 Surefire Tips For Writing Engaging Posts

Web readers have grown more perceptive. With fatigue from being constantly bombarded with information, they’ve grown wary of shallow, generic content. As a budding writer, it’s easy to mistake sub-par content for high-quality content – just missing the point is enough. 

Any excellent content writing company in India knows that writing engaging content is about sweeping your audience off their feet – giving them exactly what they want with some punch and pizzas. 

To write a post that draws a great reception, you must engage your audience with a unique experience – something that leaves a remarkable taste in their mouth when they sink their teeth into it.

Here are a few nifty tips from the top content writing companies. Hope this can help you take your post engagement to the next level. 

1. Define ‘Engagement’

People often get their content wrong right from the onset because they’ve failed to clearly define what engagement means to them. The word ‘engagement’ has become a metaphor in the world of content marketing, representing different things to different people. Depending on who you ask, it could mean social shares and likes, comments, sign-ups, and even bookmarks. 

To write engaging content, you must first define the type of engagement you’re looking for. What type of response do you want from your audience? What can you do to elicit that response? What’s your end game? These considerations will help you determine the right direction and approach to take when crafting content. 

2. Make it All About the Readers

It’s easy to focus on the wrong things in your post – your business, product features, personal passions, anything but the readers’ problems. To write engaging content, you need to tailor your message to the readers. Speak their language and tell them something they don’t already know.

Another common mistake is focusing on an audience that’s too wide. For instance, if you write on a broad topic like “the Brain”, you’ll likely generate far less engagement compared to writing on a more specific topic like “how to enhance brain power with exercises”.

It could take lots of trial and error to figure out the right message to send to the right audience. Experimenting can help you get there. 

3. Write with Coherence and Consistency

One of the top rules followed by the best content writing agencies in India to ensure coherence in what their teams write is to make sure that they never leave the readers wondering what they’re doing at any point in the post.

To explain this point, a piece of content was written about the discovery of “a single protein that can control aging signals more effectively on its own than in a group.” However, a few paragraphs in, the author went rambling about the possibility of controlling aging with all sorts of proteins working in many different groups. The post attracted some pretty scathing comments.

Needless to say, this is a good lesson on how not to write an engaging blog post. Start your write-up with a proposition and make sure every single line ties to it. Write “sweater-knit” copies, expressing your thoughts logically and cohesively. Use transition words to weave your thoughts. With transition words, you can easily switch from one line of thought to the next without breaking focus. 

4. Write for Scanners

Top writing companies know that readers often scan before they start reading. To hook scanners, they use not only irresistible headers and captivating introductions but also an easily scannable format that lets readers zero in on the information they need.

Use short, concise paragraphs, and avoid lumping many ideas into a single paragraph. Separate walls of text with subheadings, bullet points, numbered lists, white space, and imagery. 

Treat adjectives and complex figures of speech with suspicion. 

Highlight important texts strategically to make the main takeaways more memorable. 

Pop-ups with gated content can help convert visitors who don’t stick it out till the end of the post. The pop-up should appear right about the time a reader finishes scanning your post, showing them more enticing offers in case they’re not satisfied with the post.

5. Tone Down on Jargon

One of the most highly-valued web writing skills is the ability to explain complex concepts in simple terms. Unnecessary terminology can seriously detract from the flow of your content. Even the most pedantic professionals often prefer simple, jargon-free text – especially when learning new information. Your audience will have a less-enjoyable reading experience when they have to stop now and then to re-read sentences. 

When writing highly technical copy, try using everyday words and simple sentence structures.

6. Stir Curiosity

Most web readers are addicted to the dopamine hit from thought-provoking content. To grab your reader’s attention and retain it, you have to stir that feeling of novelty. Say something that’d make them wonder why you’d say a thing like that. Use the element of surprise to keep them hooked from line to line.

However, stirring curiosity doesn’t mean keeping them in unnecessary suspense. Talk to experts working with the any top content writing company in India, and they will tell you that the first thing they give readers is a mind-blowing proposition. Post that, they get down to the brass tacks without dilly-dallying around. And that is the secret to writing an engaging copy.

7. Tap into your Personal Experiences

Your personal and professional experiences can be a huge source of inspiration for engaging content. Personal stories can help give your audience that unique reading experience, marking you apart from competitors. 

Writing content that brims with passion and personal experiences is one of the easiest ways to build stronger ties with your audience and strengthen your credibility

Enjoy High Conversion with Engaging Content 

Writing engaging content is easier than you think. First, you need to define the type of engagement you want and how to measure it. Tailor your content to the right audience, and maintain a narrow focus. 

Make it easy for readers to zoom in on any information by highlighting key texts and using plenty of subheaders, bullet points, and numbered lists. A quality content writing agency can help you do that effectively.

Ready to give your audience a thought-provoking reading experience? Happy trails!