Clubhouse Vs Instagram Reels: Which is Best For Marketing

Clubhouse, a social media platform that was launched in the first half of 2020 and has been growing at an unfathomable speed, has become a point of discussion in the social media marketing world. And since Clubhouse has become a global sensation in the span of a few months people are asking if it is a viable option that can overtake marketing on Instagram Reels. Well, Instagram Reels on the other hand is a short video platform by Instagram, which has seen huge success since it was launched. Now in the global market, Instagram Reels have humongous popularity, but the question is, does Clubhouse has what it takes to overthrow a social media giant? Well, that’s what we’re here to find out.

Before jumping on to the discussion let’s understand what Clubhouse is and why is it being compared to Instagram Reels as a platform. So Clubhouse is a social media platform where people get to interact with other people, most learned, experienced and hence grow their skills and network all free of cost. What Clubhouse does is lets people create audio rooms where they can chat, have fun, and learn. This is where it has gained its popularity. Also, with celebrities like Opera, business tycoons like Elon Musk using this platform actively makes it even more of a success. However, if this is a viable source of marketing on social media or not, let’s find out!

Credibility 

For a fact, we all know that Instagram was launched way back in 2010 and a decade later came to Clubhouse. The clubhouse was launched in 2020 for ios devices and later launched a version for android devices in 2021. Well, there is no comparison between the two apps when it comes to optimization and uses cases as Instagram is way ahead. Also because it was launched earlier, Instagram has way more users than Clubhouse and we dont think that’s going to change soon. Hence according to the credibility of the platform, there is still a long way to go before being able to market things on Clubhouse.

User engagement

According to a survey, Instagram users on average engage with business 60-70% of the time, whereas on Clubhouse there is no such metric. On Instagram, people are more active in taking actions about products as compared to that on the Clubhouse app. However since Clubhouse takes its time sending you an invite code, it makes sure that none of the users that come on this platform are duds. This makes sure that people who join the audio rooms are interested in the discussion and are not here for just getting validation. However, still, it is too early to tap into marketing just yet.

User interface

Clubhouse and Instagram are very different platforms and hence their user interface is very different. The clubhouse is a very simple-to-use application. All you have to do is either get an invite code or sign up and once you get access, you will see a lot of public chat rooms where people are discussing a lot of things. If you feel interested enough to check even one of them out, then you can and can add your friends to it as well if you want. However, on Instagram, once you open an account there are a lot of things you need to do before actually using the application, however, it’s a one-time process so there isnt much to it. But, in terms of the user interface, Instagram is way smoother and attractive than Clubhouse. This is because of the constant development of Instagram as a social media platform and hence it has an upper hand. Also, since a lot of marketers are on Instagram to advertise their products, it has a lot of tools that help them achieve the best result, whereas Clubhouse doesnt. So it is a clear-cut win for Instagram in this category as well. 

Now that you understand that Instagram is just better at marketing your products, then let us understand a few ways you can do so.

How can you market your services on Instagram?

1. Build a community

Before selling anything on Instagram you need a community to sell to. How can you build this community? Well, this is where buying Instagram followers and engagement comes to the rescue. Instagram followers act as social proof and hence invite others to follow your account on their own. This is why after a page has received a set number of followers, new followers just come pouring in automatically. This is why buying Instagram followers can help you build an audience that is going to buy your products. However, we recommend, Viralyft, Getviral, and Socialpackages.net to be on the safer side of things.

2. Run Instagram ads

Another obvious way of marketing on Instagram is by running Instagram ads, which help you in reaching out to people which otherwise wouldn’t have been possible. Since the algorithm has a check on everyone’s data, it only shows your adsets to people who can be potential buyers of your products and hence increase your conversion rates, which results in a lower CPM. the better your ad set does the lower the CPM becomes and it is cheaper for you to run ads. If you focus on the visuals and the text correctly, then even a simple ad can go a long way in generating leads.

3. By using Instagram Reels

Instagram Reels are addictive, and we all know it. We know that we have caught ourselves multiple times just scrolling through hundreds of Instagram Reels and procrastinating. However, for a marketing expert, this is an opportunity. This opportunity lets them multiply their sales by adding only a bit of effort. Since Instagram reel size is different as compared to post size and it needs to be captivating, adding a bit of effort becomes necessary. On top of that, you can use experienced reel makers or Instagram influencers o do the job for you, which is not very expensive either.

Conclusion

Adhering to the discussion we started with, Clubhouse vs Instagram Reels, we can see a clear victory here. Instagram Reels is just better to market your products because, it gets more eyeballs, more engagement, more variety and has a lot of tools to support it as well. However, Clubhouse is a budding application, which has a lot of scope for influencer marketing, but it does not have any benefits right now and hence if you’re trying to advertise your services then Instagram Reels is the place for you to go. We’ve seen such small social media apps pop up during the pandemic and die out as well. One such example is Houseparty, which became a huge sensation in 2020, but isnt as popular anymore and that is what we think may happen with Clubhouse. So if you’re new in the advertising and marketing industry, then using Instagram Reels is a much better option as compared to Clubhouse.