Augmented Reality in Outdoor Ads: Merging Digital and Physical Worlds
Miami, with its vibrant streets, has relied heavily upon traditional billboards as an outdoor advertising medium to draw passersby’s eyes in from passing traffic. But as technology develops further, augmented reality (AR) has emerged as an innovative new outdoor medium; advertisers using AR have discovered ways to combine physical and virtual spaces creating immersive experiences … Read more Augmented Reality in Outdoor Ads: Merging Digital and Physical Worlds