The different types of animated explainer videos that can drive your business forward

If you want to excite and engage your audience online, the best way to do it is through video content. In fact, it’s estimated that this year alone that people are spending an average of 19 hours per week watching video content online. Impressive statistics, right? That’s why it’s vital your business invests in video if you want to accelerate your digital marketing strategy and drive your business forward. 

Why create animated videos?

Besides steering traffic towards your website and improving SEO, video marketing is one of the best ways that you can educate your consumers about your brand and build trust and credibility with them. It can also help you to improve your conversions and sales by evoking emotion in your consumers. 

With a multitude of video content to choose from, it can be difficult to know which ones are right for your business and social channels. In this post, we look at the different types of animated explainer videos that can drive your business forward and propel your digital marketing campaign. 

Explainer Video

Animated explainer videos are a great way to give your business or digital marketing campaign a competitive edge. Not only do they grasp your viewer’s attention, but they also help them to remember your products and services. A light-hearted, fun and engaging animated explainer video can get your message across much more clearly and effectively than a still piece of content, regardless of the subject matter. By using a carefully crafted combination of voice-overs, motion graphics and animations, your message can be crafted in any way you like to help convert leads into customers. 

The great thing about explainer videos is that they can be used across your social media platforms or on your website to help drive conversions and boost SEO.  

Customer Testimonial Video

Customer testimonial videos are one of the best ways to convince potential customers to make a purchase from your brand. When potential customers hear about real people who have benefitted from your product or service, it allows them to see how it could also benefit them and convinces them to take action. 

The key to your customer testimonial video is authenticity. You want to ensure that when you share your customer’s story that you are sharing it in their words. Animated testimonial videos can help you to maximise the impact of your customer’s story by creating a short cartoon bout how your business helped solve their problems. This helps to evoke a sense of emotion and trust in your viewers and allows them to make a final purchasing decision. 

Company Story Video

Establishing your brand’s identity, values and goals is incredibly important to connecting with your target customers as it can help them to connect with you on a deeper level and turn them into loyal customers for many years to come. 

One way you can tell your brand’s story is by using animated explainer videos. Whether your target consumer is sitting on your website or scrolling through your social media channels, an animated explainer video can help you to showcase who you are and why you are different in a naturally engaging and charming way. 

When consumers hear about your brand, they get drawn into your story, and this is principally due to how you are showing your ideas. Whether it be through the voice overs, animations or graphics, each has their own role to play in engaging with your customers.  

Company Culture Video

How people view your business is important and corporate company culture videos helps to highlight your business, its ethos and its USP. It helps to highlight why you are different from your competitors and gives you the opportunity to show the fun side of your brand to corporate contacts and stakeholders.

For your business to be inviting, you need to show personality and one great way of doing that is through animated explainer videos. Animated explainer videos can engage and excite potential clients and new hires. By adding these fun, quirky elements to your corporate videos you can connect with these people on a deeper level and attract them to your brand. 

Animated Social Media Ads

Animated social media ads are a great way to captivate your audience’s attention and engage with them – something that is incredibly important for scrolling fingers. When you combine graphics, voice overs and illustrations together with your company colours and logos, you can grab your audience’s attention much better than with still images or text. This can drive queries and ultimately lead to improved sales and conversions.