Using Facebook Advertising To Boost Conversion Rates

Using Facebook Advertising To Boost Conversion Rates

Any idea how many times you check Facebook on your smartphone every day? According to studies, Facebook users, on average, spend almost 35 minutes daily browsing the platform. Statistics suggest that the time spent on Facebook is the second highest time spent on any social media platform. 

Facebook reports having almost 1.6 billion active users every day, according to an estimate for 2022’s first quarter.  That tells you how impactful Facebook advertising can be for your business. It revolutionizes the way businesses market their products. 

Ever since it acquired Instagram in 2012, the advertisements can be viewed by an even wider audience, covering a new set of demographics altogether. The combination of these two highly popular platforms ensures that your brand gets noticed by an increasingly growing network of users. 

Now that you know how Facebook can benefit your marketing efforts, how do you take advantage of it for advertising?

What Facebook advertising can do for your business:

• Facebook ads will allow you to boost your product visibility, promote brand awareness, and evaluate metrics to see how far they have achieved your campaign goals. This helps you to create more optimized campaigns for the future.
• If you consider the costs of advertising on Facebook with advertising on traditional channels, you will find it’s much cheaper. The costs of putting ads in newspapers, on billboards, on TV, or on the radio can pinch your pocket. 
• You end up spending quite a chunk of your marketing budget trying to reach out to prospective customers. However, you will never be in complete control of who is getting to see these ads. There’s no scope to measure the results of campaigns. On the other hand, if you were to use Facebook advertising, you can spend a nominal amount to reach out to a reasonably large audience. You have the flexibility to define the type of audience you wish to reach out to. So, Facebook ads benefit small businesses looking to attract potential customers without having to overshoot their budgets.
• Custom call-to-actions are another reason to opt for Facebook advertising. When you add CTAs to the Facebook page, it boosts click-through rates by a whopping 285%! CTAs make prospective customers take action, whether it’s signing up for your newsletters or buying a product.
• The best part about Facebook ads is that you can track and measure these seamlessly. You need to know what the value is of the investments you are making, and Facebook ads help you realize that.
• When you run Facebook ads campaigns, you will not only notice a significant spike in the traffic to your site but also your followers on Facebook. The larger your follower base on Facebook, the greater the visibility for your posts.

Because of its increasing user base coupled with the availability of multiple audience-targeting options, Facebook advertising is now more effective than others. According to a study, almost 96% of social media advertisers consider Facebook to be the most powerful medium.

With Facebook advertising, you are basically reaching out to people who aren’t actively seeking your products. They are busy engaging with friends and leisurely browsing the platform when your ads pop up before them. So, it’s wrong to expect that advertising on Facebook will bring you instant results. 

Best ways to create Facebook ads:

It’s an established fact that Facebook advertising has immense potential, but it is trickier than you think. You need to use a cautious approach and seek professional expertise if you are to use Facebook advertising to its maximum potential. Optimization is required to identify the perfect strategies. Here are tips to optimize your campaigns:

• Remember to target your Facebook ads correctly; the mistake of not doing so can cost you heavily. Facebook advertising provides you with multiple targeting options, whether its demographics, gender, location, interests, education, workplace, relationship status, etc. Use retargeting ads for targeting those who had earlier visited or engaged with your site.
• Don’t forget to include images in your post because people tend to retain pictures rather than bland text. Images must be eye-catchy for the post to get the desired attention; esle, you won’t get clicks. Avoid using stock photos, low-quality images, or copyright ones. It’s pointless using a brand logo unless you are already well-known.
• It’s important to create great content because this is what will ultimately force a user to click on your ad. For doing this, you need to create an attention-grabbing headline, and pique the user interest through a brief description of the product. Create a desire for this by offering a free trial or discount, and end the Facebook ad with an appropriate call-to-action.
• You need to follow the best bidding practices to ensure profits. Once the ads have been created you are provided with a recommended bid range. It’s advisable to start with the low end if you are new to this. Look at your click-through rates to understand what price you must pay in order to get more traffic. 
• Creating a stunning landing page will ensure high returns. Once people click on an ad and arrive at your landing page, you get the chance to convert him into a buyer. So, it’s important to drive prospective buyers to a high-converting landing page, taking into account their age, interests, and gender. You must have the registration form here to be able to track the number of conversions. Landing pages must not be complicated for users. You need to give them just the right amount of information to take a decision, and make this as simple as possible.
• Using Facebook Ads Manager you can measure how people are interacting with the ads. When users click on these and reach the site, you will need Google Analytics for in-depth insights. Keeping track of conversions and performance are vital because even the best ads fade after a while. You need to refresh these with new content and images.
• Testing the ads is the best way to make sure these will churn out results. Add some changes to an existing ad and run spilt tests to see which are working.

These are simple tips and tricks to get the most out of Fecbook advertising. Whether its gaining new customers or promoting brand awareness, finding professionals to hep you with Facebook advertising can take your business to new heights!