Why is digital marketing so trending instead of offline marketing?

In today’s world, technological advancements have paved the way for digital transformation. Everything in the world is becoming more and more digitized, from how we go about our daily lives to how we conduct business in the workplace. 

The fusion of human ingenuity and technology has sparked a digital revolution that has taken control of many aspects of our lives, boosting our productivity and making life easier. It is obvious that, in addition to the incredible tools and gadgets that technology has produced, the business world has also been impacted by this digitalization in terms of skill sets, training, management, strategic planning, and other areas. 

Recruiters are therefore on the lookout for digital marketing experts who are up to date on the latest marketing tools and can help businesses in achieving their specific objectives.

So, if you are interested in the potential of digital marketing and want to advance in your career as a digital marketer, there has never been a better time. Therefore, enrolling for a professional digital marketing course is the right way to go to keep your prospects high and to secure a guaranteed position as a top-rated marketing specialist in any organization,

While traditional marketing strategies are still in use, it is online or digital marketing that is currently trending, and for all the right reasons. 

Businesses and entrepreneurs are incorporating the most recent technological advancements into their marketing strategies to increase brand awareness and reach a larger audience by leveraging the power of digital marketing.

Are you still perplexed as to why digital marketing is the newest fad and how it can give you a creative and fulfilling career? Then, this article will assist you in making an informed decision by providing a clear overview of why digital marketing is the answer to modern-day marketing challenges.

“If your business is not on the internet, then your business will be out of business”- Bill Gates.

This statement by Bill Gates serves as a testament to the significance of digital marketing in the social media age we live in today. Let us first try to understand the basic difference between offline and online marketing.

Marketing: Online vs. Offline

Offline marketing is the practice of promoting goods or services through conventional advertising channels such as radio or television commercials, advertisements in print media, outdoor advertisements, flyers, handouts, and even word-of-mouth.

Online marketing, on the other hand, is the process of increasing brand awareness by leveraging the power of the internet through various social media platforms, online advertisements like Google Ads and Facebook Ads, email marketing, video marketing, and other methods.

Now, let us investigate why online marketing has done so much better than offline marketing in recent years. Listed below are the advantages of online marketing:

1.   Affordable

Compared to offline marketing, online marketing is more cost-effective. As a result, it is easier for smaller brands to develop marketing strategies on a tight budget. In the case of offline marketing, for example, it may be difficult to compete with big names in the industry because they have the resources to create extravagant marketing strategies, whereas online marketing allows for a level playing field when competing against big names in the industry. In digital marketing, you can track campaigns and thus decide if you want to reduce funding for a specific platform if the return on investment (ROI) is low.

2.  Easier to Customize and adapt to new trends

Digital marketing allows for simple adaptability and improvisational space. From the initial conception to the actual materialization of a marketing strategy, there is a lot of labor and resources involved. All this effort and money though, could go down the drain if the client does not approve of the final product. For instance, in offline marketing, if the intended message of a television commercial or a billboard is not well received by the audience as anticipated, the entire work may be shelved and may be restarted to incorporate the adjustments. However, in online marketing, pivoting or making necessary changes to the strategy is more effortless, saving time, money, and effort.

3.   Better reach/targeting

 Digital marketing is not limited by the constraints of geography. Rather it helps in reaching a global audience. In the case of traditional marketing, brand promotion may reach only a small section of customers, whereas digital marketing provides options to reach a wider audience nationally or internationally, especially if creating an advertisement that is very creative. It can even get viral and get more audience engagement.

4.   Facilitates direct customer interaction

Customers can provide direct feedback to companies or brands through digital marketing. If customers have any concerns or suggestions about the product, they can send an email or leave a comment on your social media posts. As a result, you will have the opportunity to quickly address and resolve their issues. Positive customer reviews can also increase your sales, particularly in online shopping, because they validate the genuineness or quality of your products in the eyes of other customers.

5.   Measures results accurately

 It is possible to see real-time results and accurately measure ROI using marketing analytics tools such as Google Analytics. Monitoring web traffic and gaining an understanding of customer demographics, preferences, the webpages they have viewed, where they are coming from, how much time they have spent on your webpage, as well as the overall metrics based on likes, shares, views, followers, and purchases they have received and so on are all advantages of digital marketing. Thus, incorporating digital technology into your marketing strategies provides a comprehensive view of how well your brand is being promoted, how many people it is reaching, and the full metrics, allowing you to re-strategize any flaws in your brand promotion or optimize your website based on such analysis. While traditional advertising is a more concrete and tangible form of advertising, the company has no idea how many people are seeing the advertisements. Another disadvantage is the limited number of times an advertisement is broadcasted on television/radio or printed in print publications such as newspapers. For example, determining how many people actually read a handout or whether it was simply discarded is difficult in the case of offline marketing.