Content is the heart and soul of almost every digital marketing strategy. But in a sea of other websites and content, how can a naïve digital marketer stay afloat? 

How can a beginner digital marketer build relationships with his clients and attract new prospects? 

A simple answer to these questions is creating engaging, fresh and relevant digital marketing content because such content will keep people coming back for more. However, writing exciting content can take hours, sometimes even days. But Artificial Intelligence (AI) is here to help the growing digital marketers.

Nowadays, several AI-writing assistants and paraphrasing tools are available on the internet. But those tools are useless without accurate instructions. Therefore, suppose a digital marketer wants to know how to create engaging content in digital marketing using AI paraphrasers and writing assistant tools. In that case, this comprehensive guide will prove beneficial for him.

What is an AI Paraphraser?

Paraphrasing is one of the most popular techniques for avoiding plagiarism in any form of writing. But the manual process of paraphrasing could be challenging for naïve writers and digital marketers. That’s where technology comes in.

Like most things in this world, technology has also brought advancements in conventional academic techniques. So, suppose a developer uses Machine Learning (ML), Artificial Intelligence (AI) and Natural Language Processing (NLP) algorithms to develop a paraphrasing tool. In that case, that paraphrasing tool will be known as an AI Paraphraser.

How to Create Engaging Content in Digital Marketing Using AI Paraphrasers and AI Writing Assistant?

The following tips will assist digital marketers in getting unique and engaging content with the help of AI paraphrasing and AI writing assistant tools.

1. Focus on creating an engaging and clickable title:

Whether a digital marketer is focusing on creating a blog post or YouTube video, the title of his content holds the key to attracting the audience and readers. Therefore, the first step to creating engaging content is to focus on creating click-worthy and exciting titles.

No matter how advanced Artificial Intelligence (AI) will get, it will never beat the creativity level of human minds. But when a human mind gets tired, it becomes hard to think of new and creative ideas. That’s where the AI paraphrasing tools and paraphrasing websites kick in.

Unlike human minds, AI-based rephrasing tools work on instructions. So, suppose an unimaginative digital marketer feeds dull information to a tool for producing click-worthy and exciting titles. 

The tool will magically create something exciting and creative in such a case. Moreover, the AI paraphrasers will provide the users with a plethora of innovative and click-worthy titles. This way, they can easily pick an appropriate choice.

*** Pro Tip: While creating a YouTube video or blog post title, a digital marketer should focus on the “five Ws” (Who? What? When? Where? Why?) and “one H” (How?) factors ***

2. Content should be informative, entertaining, exciting and popular:

Expert digital marketers divide the search intent of a user into the following things:

• Entertainment – this type of content should entertain its users. Otherwise, this type of content will fail to fulfill its users’ intent.
• Information – the users of this type want information in the content. But if the content fails to provide information, users will never return to the same platform. 
• Popular – this type of content should cover trending topics, like news. Otherwise, this content type will fail to impress its users.

Thus, the division of search intent indicates that suppose a digital marketer wants to create engaging content. In that case, he should cover entertaining, informative and popular topics in his blog post or YouTube video.

Paid conversion AI writing assistant, like the “Jasper”, allow the users to create engaging content from scratch according to their users’ instructions. So, if a user feeds the correct and accurate information to such AI tools, producing exciting content won’t be an issue.

3. Content should be user and readers friendly:

When people use AI paraphrasers, like “Rephrase.info,” to create engaging content for their digital marketing platforms, they forget to answer the taste of their users and readers. Therefore, digital marketers should develop the content of a blog post or a YouTube video according to the taste of its users and readers. 

The content should not be for bots. Otherwise, search engines will not prefer such type of content.

For producing readers’ and users’ friendly content, digital marketers should focus on adding bits of the “entertainment” factor to their content. Otherwise, users or readers will get bored.

*** Pro Tip: The more time a reader will spend on a piece of content, the more weightage the search engine will give to that content. So, for blog posts, bloggers should create connections between each paragraph, like a video game. This type of content is an ideal example of an entertaining the readers through a blog post ***

4. Focus on creating eye-catchy infographics:

Despite producing content according to users’ search intent and taste, it’s human nature to get bored while reading straightforward content. Therefore, digital marketers should entice their readers with eye-catchy infographics. But the only way to create eye-catchy and attractive infographics is to fill them with relevant typography. 

That’s where the AI paraphrasing tools will come in handy.

Once a digital marketer has fed the right and accurate instructions to an AI paraphrasing tool, the tool will successfully create relevant content. Thus, digital marketers can create appropriate infographics by incorporating relevant content in infographics.

5. Do not focus on clickbait materials:

Clickbait is a one-time thing because digital marketers can only use this technique once to attract their audience. Thus, if the audience can’t find the information according to the title of the blog post or video, they will never return to the same blog or YouTube channel again. 

That is why the last tip on how to create engaging content in digital marketing using AI paraphrasers is to stay away from clickbait materials. If a digital marketer avoids clickbait materials, he can successfully transform his audience into a trustworthy community. 

Which is the goal of every digital marketer. So, digital marketers should prioritize the quality of content instead of focusing on clickbait materials to engage their audience with their content.

Gist – the Conclusion:

Digital marketing is no longer the name of posting content on social media pages or blog articles with a “buy now” button. Nowadays, more and more people use online websites to research products and services. Therefore, it is the need of the hour for digital marketers to provide something worth reading that could entice their audience into a permanent relationship with their digital marketing platforms.

However, providing engaging digital marketing content can be difficult for most naïve digital marketers. But technology is here to make this task easier.